OK, start here: http://www.huffingtonpost.com/maureen-johnson/gender-coverup_b_3231484.html
This leads eventually to a discussion of book covers and how the perceived gender of the author influences the cover design (and thus who picks the book up).
Even if you're not digging the premise, the covers are worth looking at. And the Tumblr tag below is keeping the discussion going.
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Dreamfarmer 