Twitter Advertising, Prologue

I’ve come into possession of some Twitter advertising credits and I’m totally going to use them and report back. Stay tuned!

I’m poking at the configuration system right now and I’m really impressed at the targeting options. I could feed in a list of Twitter accounts/email addresses. I could target the users ‘like’ the followers of another Twitter account. This is in addition to the more general ‘target by interests/location/gender’ stuff I’ve found on Goodreads, Facebook and Project Wonderful.

I also have to decide if I want to target ‘get more followers’ or ‘get clicks/retweets’. Unless the pricing is insane, I’ll probably do both, but just running into that decision point is a little bit paralyzing. Obviously the long-term goal is growing my audience (which is directly related to selling books and eventually buying a new roof for my house) but what’s the best way to do that?

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